Wednesday, July 26, 2006

Google to reveal click fraud data

Google announced this morning on their adwords blog that they will now be revealing click fraud data to advertisers.

The functionality is a bit buried in the reports section, but its there nevertheless. One quick downside I see already is that this data is only available at the campaign level, not the adgroup or keyword level. A quick check on a couple of our campaigns shows Google reporting click fraud at less than 5%. While this is a great step, Google still needs to give advertisers better tools for identifying fraudulent clicks and garbage traffic. At NETexponent we rely on a combination of 3rd party tools and reports that help us identify keywords, countries, and content distribution partners that may be sending unprofitable traffic. While the engines may not deem them "fraudulent", by eliminating wastage we're able to continually reduce costs and re-allocate dollars back into the best keywords.

I'm sure there will be a flurry of blogging on this subject in the coming hours and days, stay tuned...

1 comment:

Anonymous said...

perhaps Google is becoming more transparent with its click fraud detection methods in order to help in its public defense.