Hybrid CPA Network "Turn" Launches

TechCrunch reports today:

"San Mateo startup Turn will unveil an interesting new advertising platform tomorrow at the Web 2.0 conference. It combines Cost Per Action bidding with a wide range of user, site and ad performance analytics. The company calls itself the world’s first automatic targeting, bidded CPA ad network."

I'm thrilled that CPA advertising is finally starting to hit a little more "mainstream" with guys like this and Jellyfish. For so many years I've felt that innovation has only been coming from inside our industry with very few new players taking a shot at making cost per action work.