Wednesday, October 25, 2006

John Battelle and Chris Anderson Discuss "The Long Tail"

About 185 people connected online at today's session of ecomXpo to hear John Battelle and Chris Anderson discuss the long tail of marketing.

Battelle is an excellent speaker and host and walked through the history of the book with Anderson and the impact the internet has had on how our behavior and shopping habits are changing. If you're not familiar with the book, I encourage you to check it out here:

I plan to post more about my thoughts on The Long Tale in the coming days.

1 comment:

John Mortimer said...

This is a really great book - albeit a little on the wordy side.It does have a number of examples cited but they do tend to get a little on the rpetative side.

If you are doing business on the net I think its a worhwhile read and would recommend it.

For me its a 8/10